UX/UI FOR AN APP FOR CHILDREN: STICKSTUCK

UX/UI FOR AN APP

FOR CHILDREN - STICKSTUCK

Creation of a mobile app prototype through a combination of UX research and UI design.

Creation of a mobile app prototype

through a combination of UX research and UI design.

BRIEF

BRIEF

StickStuck is an educational app that is meant to provide guidance and support to children in case of a tongue-stuck emergency.

The mobile app features simple yet fun illustrations and welcoming, age-appropriate UI to make children feel comfortable, in a situation where immediate adult support might not be available.

StickStuck is an educational app that is meant to provide guidance and support to children in case of a tongue-stuck emergency.

The mobile app features simple yet fun illustrations and welcoming, age-appropriate UI to make children feel comfortable, in a situation where immediate adult support might not be available.

MY ROLE

MY ROLE

  • UX Research

  • UX/UI Design

  • Illustration

  • UX Research

  • UX/UI Design

  • Illustration

TOOLS

TOOLS

  • Figma

  • Adobe Illustrator

  • Adobe Animate

  • Figma

  • Adobe Illustrator

  • Adobe Animate

UX RESEARCH

UX RESEARCH

Competitor Analysis

Competitor Analysis

As there were no apps dedicated to dealing with tongue-freeze, the competitor analysis was done by analyzing illustrated online articles that provided written step-by-step guidance, similar to what StickStuck aspired to be.

As there were no apps dedicated to dealing with tongue-freeze, the competitor analysis was done by analyzing illustrated online articles that provided written step-by-step guidance, similar to what StickStuck aspired to be.

A particular article by WikiHow was chosen as the main possible competitor due to similarity in it's structure.

The user journey map seen below was used to pick apart the article for better understanding of it's weak and strong points.

A particular article by WikiHow was chosen as the main possible competitor due to similarity in it's structure.

The user journey map seen below was used to pick apart the article for better understanding of it's weak and strong points.

click on the image above to get a closer look

Key strengths:

  • Search bar and "suggested" articles for further education


  • Visuals that help show the steps alongside the text

Key strengths:

  • Search bar and "suggested" articles for further education


  • Visuals that help show the steps alongside the text

Key weaknesses:

  • Long list of information that could be easily forgotten


  • Lack of direct and personalized approach

Key weaknesses:

  • Long list of information that could be easily forgotten


  • Lack of direct and personalized approach

Empathy Mapping

Empathy Mapping

This step was dedicated to better emphasizing with the user experiences.

Thinking through the perspectives of both parents and children involved, I took the moment to better understand the immediate needs and concerns that StickStuck would be addressing,

This step was dedicated to better emphasizing with the user experiences.

Thinking through the perspectives of both parents and children involved, I took the moment to better understand the immediate needs and concerns that StickStuck would be addressing,

Therefore the key areas to consider are:

  • Child's fear in the moment of crisis - lowering the panic while providing appropriate guidance


  • Parental concern for safety - ensuring that parents feel in control and can respond in time


  • The child’s immediate needs - ensuring physical safety

Therefore the key areas to consider are:

  • Child's fear in the moment of crisis - lowering the panic while providing appropriate guidance


  • Parental concern for safety - ensuring that parents feel in control and can respond in time


  • The child’s immediate needs - ensuring physical safety

click on the image above to get a closer look

RESEARCH SYNTHESIS

RESEARCH SYNTHESIS

Key Research Findings

Key Research Findings

As outlined by the research, the main aspects that StickStuck needs to have are:

As outlined by the research, the main aspects that StickStuck needs to have are:

Engaging Visuals

Engaging Visuals

Direct and Simple Instructions

Direct and Simple Instructions

Choice of Options

Choice of Options

Journey Map

Journey Map

Taking into account the key focus points (making the app engaging yet direct while providing a range of options) I outlined a perfect user journey seen on the map below. This way I can identify potential pain-points and therefore aspects of StickStuck that would help resolve them, strengthening the overall experience.

Taking into account the key focus points (making the app engaging yet direct while providing a range of options) I outlined a perfect user journey seen on the map below. This way I can identify potential pain-points and therefore aspects of StickStuck that would help resolve them, strengthening the overall experience.

click on the image above to get a closer look

Further implementations include:

  • Customization (such as selecting emergency contacts) accessible only to a guardian would give them a sense of control


  • Illustrated rather than photographic tutorial to make the steps more digestible and less scary for the child


  • A small selection of options that would make finding the right solution faster

Further implementations include:

  • Customization (such as selecting emergency contacts) accessible only to a guardian would give them a sense of control


  • Illustrated rather than photographic tutorial to make the steps more digestible and less scary for the child


  • A small selection of options that would make finding the right solution faster

SiteMap

SiteMap

Finally, I created a simple sitemap to outline the main tabs. The sitemap visualized the navigation system of the app and began giving structure to all of the research findigns.

Finally, I created a simple sitemap to outline the main tabs. The sitemap visualized the navigation system of the app and began giving structure to all of the research findigns.

Key pages include:

  • “I’m Stuck Alone” and “With a Friend” to identify what level of help is needed

  • Step-by-step instructional pages that link together for continuous and adaptable support

  • Call for help with pre-entered numbers and optional 911 button

Key pages include:

  • “I’m Stuck Alone” and “With a Friend” to identify what level of help is needed

  • Step-by-step instructional pages that link together for continuous and adaptable support

  • Call for help with pre-entered numbers and optional 911 button

click on the image above to get a closer look

PROTOTYPE & DESIGN

PROTOTYPE & DESIGN

Wireframes

Wireframes

Relying on the structure of the sitemap, I drew up wireframes to help layout key features onto the screens. Main pages include:

Relying on the structure of the sitemap, I drew up wireframes to help layout key features onto the screens. Main pages include:

Choice based on accessible tools

Choice based on accessible tools

Illustrated & written directions

Illustrated & written directions

Customizable emergency contacts

Customizable emergency contacts

Illustration

Illustration

A snowman mascot was drawn in Adobe Illustrator.

Instead of using an actual tongue, the illustrations guide children through the process by demonstrating the steps on the snowman's carrot nose.

Made with simple shapes and bright colors, they help make the process less scary and "medical."

A snowman mascot was drawn in Adobe Illustrator.

Instead of using an actual tongue, the illustrations guide children through the process by demonstrating the steps on the snowman's carrot nose.

Made with simple shapes and bright colors, they help make the process less scary and "medical."

User-Testing

User-Testing

For the user-testing, 3 participants who all previously either got tongue-stuck themselves or had to have someone else in the difficult situation, were asked to navigate their way through the app.

Specifically they were all given a scenario that corresponded with 1 of the emergency scenarios that StickStuck is meant to address. While overall the success rate was 100%, some suggestions followed:

For the user-testing, 3 participants who all previously either got tongue-stuck themselves or had to have someone else in the difficult situation, were asked to navigate their way through the app.

Specifically they were all given a scenario that corresponded with 1 of the emergency scenarios that StickStuck is meant to address. While overall the success rate was 100%, some suggestions followed:

Provide a “go back” option

Provide a “go back” option

Add a "home button"

Add a "home button"

Improve text legibility

Improve text legibility

Final Screens

Final Screens

Seen below are some of the final screens

Seen below are some of the final screens

Parental control

Parental control

Main support options

Main support options

Specific illustrations & instractions

Specific illustrations & instractions

Emergency call options

Emergency call options

UI Systems

UI Systems

Colors

Colors

Typography

Typography

Kids zone

Kids zone

Inter - Medium

Inter - Semi Bold

Inter - Extra Bold

Inter - Medium

Inter - Semi Bold

Inter - Extra Bold

Additional Elements

Additional Elements

Final Prototype

Final Prototype

The final Figma prototype is available bellow and is accessible through this link.

The final Figma prototype is available bellow and is accessible through this link.

LEARNING OUTCOMES

LEARNING OUTCOMES

  • Designed and prototyped completely from scratch, the app required a lot of thought and attention to fully embrace and adapt to all of the opportunities and challenges.


  • Working on a product for children requires a higher level of thought and attention than an average adult user, as the content needs to be simple and digestible while staying warm and inviting.

  • Designed and prototyped completely from scratch, the app required a lot of thought and attention to fully embrace and adapt to all of the opportunities and challenges.


  • Working on a product for children requires a higher level of thought and attention than an average adult user, as the content needs to be simple and digestible while staying warm and inviting.

NEXT STEPS

NEXT STEPS

  • The next step would be to test out the app's structure and flow with the actual target user group, to see if the content would actually be understandable for the younger users.

  • The next step would be to test out the app's structure and flow with the actual target user group, to see if the content would actually be understandable for the younger users.

Mariia Semenova ©2024

Mariia Semenova ©2024

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